exploring the rise of virtual reality in sports broadcasting

Exploring the Rise of Virtual Reality in Sports Broadcasting

The landscape of sports broadcasting is undergoing a seismic shift, with virtual reality (VR) emerging as a game-changing technology. Virtual reality offers an immersive viewing experience that traditional broadcasting methods cannot match, transporting fans from their living rooms directly into the heart of the action. The Evolution of VR in Sports Broadcasting Virtual reality (VR) … Continue reading “Exploring the Rise of Virtual Reality in Sports Broadcasting”

impact of mega events: exploring the influence of sports on tv production in the gulf

Impact of Mega Events: Exploring the Influence of Sports on TV Production in the Gulf

The Gulf region, with its dramatic skyline and vibrant culture, has become an epicenter for mega sports events, drawing the eyes of the world. These high-profile events have significantly revolutionized TV production in the region, introducing cutting-edge technology and fostering the creation of diverse and compelling content. We will examine how these events have transformed … Continue reading “Impact of Mega Events: Exploring the Influence of Sports on TV Production in the Gulf”

enhancing broadcasting infrastructure in the middle east

Overcoming Challenges: Enhancing Broadcasting Infrastructure in the Middle East

Known for its vibrant cultural and linguistic diversity, the Middle East is experiencing a dynamic transformation in its broadcasting infrastructure. However, with the rise of digital content consumption and the need for sophisticated communication technologies, the region faces unique challenges. With these challenges come opportunities to innovate and enhance the broadcasting capabilities to meet the … Continue reading “Overcoming Challenges: Enhancing Broadcasting Infrastructure in the Middle East”

how broadcasting technology is impacting the world of sport

How Broadcasting Technology is Impacting The World of Sport

The world of sports has always been a dynamic realm, characterized by continuous evolution in its rules, equipment, and even how it is consumed by fans. Recently, the infusion of cutting-edge broadcasting technology has emerged as one of the most transformative factors. The Rugby World Cup (RWC) 2023 stands as a testament to this change, … Continue reading “How Broadcasting Technology is Impacting The World of Sport”

seven production unveils new 12g 4k ob truck utilizing fujinon ultra-hd optics

SEVEN PRODUCTION UNVEILS NEW 12G 4K OB TRUCK UTILIZING FUJINON ULTRA-HD OPTICS

Get ready for an exciting leap in broadcasting technology! Seven Production is delighted to introduce our latest stride: the arrival of two advanced 12G 4K Outside Broadcast (OB) trucks. These impressive new additions, equipped with top-notch technology, signal a significant step forward in broadcasting quality for the MENA region and beyond. In today’s blog, we … Continue reading “SEVEN PRODUCTION UNVEILS NEW 12G 4K OB TRUCK UTILIZING FUJINON ULTRA-HD OPTICS”

how ai is revolutionizing the production industry

How AI is Revolutionizing the Production Industry

The production industry has undergone a remarkable transformation in recent years, largely due to the advancements in artificial intelligence (AI) technology. AI has become a game-changer, enhancing various aspects of the production process, including live broadcasting, image quality, and the manufacturing of equipment. With its ability to analyze vast amounts of data, make predictions, and … Continue reading “How AI is Revolutionizing the Production Industry”

The Thrilling World Of Motorsports & Its History in Dubai & Jeddah

From Dubai to Jeddah: Exploring the Thrilling World of Motorsports and the History Behind it

Motor sports production has a fascinating history in the United Arab Emirates (UAE). What began as humble beginnings in the early 1980s has grown into a major player in the world of power sports. From the Formula One Grand Prix and Abu Dhabi Desert Challenge to the Dubai 24 Hour race, the UAE is now … Continue reading “From Dubai to Jeddah: Exploring the Thrilling World of Motorsports and the History Behind it”

Enhance Sports Broadcasting with Graphics and Animations

The Art of Sports Broadcasting: The Role of Graphics & Animations in Enhancing Spectator Experience

Sports broadcasting is an integral part of modern-day sports culture. It allows fans from all around the world to witness their favorite teams and athletes compete in real-time, bringing the action right into their homes. One of the essential aspects of sports broadcasting is the use of graphics and animations to enhance the spectator experience. … Continue reading “The Art of Sports Broadcasting: The Role of Graphics & Animations in Enhancing Spectator Experience”

how esports is revolutionzing sports broadcasting

How Esports is Revolutionizing Sports Broadcasting

The world of sports broadcasting has been transformed by electronic sports, or Esports, over the last few years. Esports have evolved to become an industry in its own right, with a global audience of hundreds of millions of viewers. The electronic gaming industry is growing at an unprecedented pace, with revenues in the billions of … Continue reading “How Esports is Revolutionizing Sports Broadcasting”

2022 saw world class sports staged in the middle east

2022 Saw World Class Sports Staged in the Middle East

While it’s no secret the Middle East hosts epic world class sporting events, 2022 was a particularly exciting year for live sports broadcasting. As the region’s go-to company in the Middle East for broadcasting live sports, at Seven Production we were honored to take part in all of the live action. As owners of the … Continue reading “2022 Saw World Class Sports Staged in the Middle East”

everything you need to know about tv production

Everything You Need to Know About TV Production

TV is an enormous part of our lives. From watching our favorite weekly programs to tuning in to the big match or fight, the quality of what we watch boils down to TV production. But what exactly is TV production and what does it take to produce quality content? In this article, we will look … Continue reading “Everything You Need to Know About TV Production”

differences between a tv production and a movie production

Exploring TV and Film Production: Differences, Processes, and How Seven Production Can Help

Feature films and television makeup a large part of our daily entertainment. From romantic comedies on the large screen to streaming sitcoms on Hulu or Netflix, the average person consumes a large amount of daily content. Both TV and film productions employ a large number of people, including actors, costume designers, and production staff.  Although … Continue reading “Exploring TV and Film Production: Differences, Processes, and How Seven Production Can Help”

seven production interview with digital studio in the fast lane

Seven Production’s Interview with Digital Studio – In the Fast Lane

With two of the most thrilling live sporting events upon us in November, the Formula One and the highly-anticipated FIFA World Cup Qatar, Digital Studio Middle East speaks to Seven Production, the team working on both these big-ticket events to find out how the team would be powering live-events of such a record-breaking scale. Staying … Continue reading “Seven Production’s Interview with Digital Studio – In the Fast Lane”

what is inside seven productions 4k ob truck and what is it used for

Inside Seven Production’s 4K OB Truck & What’s It Used For?

When it comes to live-action sports and entertainment, you want to ensure the highest quality broadcast experience for your viewers. That’s where the experts at Seven Production can help! Our 4K OB trucks are equipped with the latest innovative technologies to empower our clients to deliver vivid, sharp, crystal clear content in real-time without interruptions.  … Continue reading “Inside Seven Production’s 4K OB Truck & What’s It Used For?”

what to consider when renting outside broadcast units

What to Consider When Renting Outside Broadcast Units

Whether you are broadcasting from your backyard or halfway around the world, an outdoor broadcast unit empowers you to seamlessly connect your viewers with uninterrupted content in real time. With so many companies to choose from, it can be challenging to know which company will provide you with the highest quality outdoor broadcast unit for … Continue reading “What to Consider When Renting Outside Broadcast Units”

what broadcasting technology can bring to the fifa world cup qatar 2022

What broadcasting technology can bring to the FIFA World Cup Qatar 2022

It’s an exciting time for football fans as the FIFA World Cup comes to the Middle East for the first time! However, many fans are left wondering how their at-home viewing experience will compare to those experiencing the event live from the stands in Qatar. Looking ahead to the FIFA World Cup Qatar 2022, fans … Continue reading “What broadcasting technology can bring to the FIFA World Cup Qatar 2022”

seven production partners with gravity media for this years major world football tournament

SEVEN PRODUCTION PARTNERS WITH GRAVITY MEDIA FOR THIS YEAR’S MAJOR WORLD FOOTBALL TOURNAMENT

APRIL 10, 2022: Seven Production, a “Dubai-born” global provider of live broadcasting and production services, is proud to announce our partnership with Gravity Media to deliver seamless, real-time coverage of the 2022 World Football Tournament. All eyes were on the World Cup draw last week as the tournament announced which organisation they would enlist to … Continue reading “SEVEN PRODUCTION PARTNERS WITH GRAVITY MEDIA FOR THIS YEAR’S MAJOR WORLD FOOTBALL TOURNAMENT”

gravity media partners with 7 production for this year’s major world football tournament in qatar

GRAVITY MEDIA PARTNERS WITH 7 PRODUCTION FOR THIS YEAR’S MAJOR WORLD FOOTBALL TOURNAMENT IN QATAR

Friday 01 April 2022 – Gravity Media, a leading global provider of complex live broadcast facilities and production services and 7 Production, a Dubai-born “Film & Broadcasting” Independent Production House are thrilled to announce their strategic partnership in the lead up to the world’s biggest football tournament in 2022. As all eyes are on the World Cup … Continue reading “GRAVITY MEDIA PARTNERS WITH 7 PRODUCTION FOR THIS YEAR’S MAJOR WORLD FOOTBALL TOURNAMENT IN QATAR”

4k ultra hd or uhd are they the same as 4k

4K Ultra HD or UHD: Are They the Same as 4K?

If you’re in the market to upgrade your television, monitor, or other smart display devices, chances are you keep hearing mentions of “4K’” “4K Ultra HD,” or “UHD.” Despite being different, these phrases are commonly used interchangeably to market an enhanced viewing or broadcasting experience on screens or projectors. Currently, 4K has become more mainstream … Continue reading “4K Ultra HD or UHD: Are They the Same as 4K?”

meeting the challenges of sports broadcasting in 2022

Meeting the Challenges of Sports Broadcasting in 2022

While COVID-19 brought significant challenges to live sports broadcasting, one could argue that the pandemic elevated the home viewing experience. While live sports are back in full force, many viewers gained a new respect for cheering on their favorite team from the sidelines of their home.  As fans continue to opt for home viewing, team … Continue reading “Meeting the Challenges of Sports Broadcasting in 2022”

how will the broadcasting of sports on tv change in the future

How Will the Broadcasting of Sports on TV Change in the Future?

The pandemic created many problems for sports organizations. With fans banned from stands all around the globe, teams were left trying to figure out how to connect and engage with fans remotely. Although the situation is viewed as temporary, with no end to the global pandemic in sight, sports organizations, broadcasters, and media companies have … Continue reading “How Will the Broadcasting of Sports on TV Change in the Future?”

formula 1 sports broadcasting with seven production

Sports Broadcasting with Seven Production

Whether it’s watching the big game, a concert, or another important live event, the last thing you want is a streaming glitch or blurry content. Especially during those critical moments that make or break the event!  At Seven Production we take great pride in providing our clients with the highest quality live streamed content. This … Continue reading “Sports Broadcasting with Seven Production”

broadcasting in 4k who can do it and how to do it

Broadcasting In 4K: Who Can Do It And How To Do It

Less than a few decades ago the world became enthralled with high-definition (HD) television. The enhanced resolution paved the path for larger screens, crystal clear content, and the latest innovation in 4K broadcasting.  But what exactly is 4k broadcasting?  Let’s take a look at the key points surrounding the latest invitations in 4k broadcasting. What … Continue reading “Broadcasting In 4K: Who Can Do It And How To Do It”

choosing a 4k camera for livestream events

Choosing a 4K Camera for Livestream Events

Regardless of which platform you use for your live event, the camera you select plays a crucial role in providing your audience with the highest quality broadcast. The idea is to use a camera that offers excellent audio-visual clarity and detail. While this generally rules out a smartphone camera, which comes with potential network and … Continue reading “Choosing a 4K Camera for Livestream Events”

seven production featured on digital studio middle east last magazine

The 7 Fundamentals of Running a Business in 2021

This quarter on Digital Studio ME’s last magazine in print, it’s all about looking forward, going beyond broadcast and production, while embracing digital crossroads to shape the road to 2022    

company-profile-seven-production

COMPANY PROFILE: SEVEN PRODUCTION

WITH A STRING OF STUDIOS, A FLEET OF CUTTING-EDGE OB TRUCKS AND A REPUTATION FOR INNOVATION WITHIN FILM AND BROADCASTING FOR TV, SPORTS AND LIVE EVENTS, SEVEN PRODUCTION HAS ITS SIGHTS SET ON CONTINUED EXPANSION THROUGHOUT THE MENA REGION AND BEYOND. Established in Dubai in 2007, Seven Production has garnered a well-earned reputation over the … Continue reading “COMPANY PROFILE: SEVEN PRODUCTION”

comprehensive guide to 2021 best streaming equipment

Comprehensive Guide to 2021’s Best Streaming Equipment

Streaming live video in 2021 is essential for many businesses. Whether it’s streaming video to broadcast live events, staying connected with customers, increasing brand awareness, or spreading your message, having the right equipment is essential for quality broadcasting.  At Seven Productions, we leverage the latest innovative technologies to produce high-quality, clear 4K HD content, in … Continue reading “Comprehensive Guide to 2021’s Best Streaming Equipment”

5 things to consider for live 4k and hd production over the internet

5 Things to Consider for Live 4K and HD Production Over the Internet

As the world becomes more connected through technology, your viewers expect high quality live access to news, sporting events, entertainment events, and more. 4K UHD TVs now account for the majority of large screen sales worldwide. With 4K quickly becoming the new norm, broadcasters are facing increased pressure to differentiate and deliver engaging live content … Continue reading “5 Things to Consider for Live 4K and HD Production Over the Internet”

challenges for outdoor broadcasting in 2021

Top Challenges for Outdoor Broadcasting in 2021

Taking the complex nuances and equipment of broadcasting from the confines of the studio into the outside world provides production crews with a unique set of challenges to overcome. From unfolding news stories and live concerts to live sporting events or simply taking a well-established program out on the road, outside broadcasting offers TV companies … Continue reading “Top Challenges for Outdoor Broadcasting in 2021”

advantages of mobile production vehicles for outside broadcasting

The Advantages of Mobile Production Vehicles for Outside Broadcasting

Thanks to advances in technology and innovations in broadcasting equipment, live broadcasting is no longer limited to indoor studios. Outdoor broadcasting allows your outdoor event to be broadcasted live in real time. Whether it’s a corporate event, government event, concert, or other form of entertainment, outdoor broadcasting allows you to leverage the power of mobile … Continue reading “The Advantages of Mobile Production Vehicles for Outside Broadcasting”

what is 4K ob truck and what are its benefits

What is a 4K Outdoor Unit and What are its Benefits?

In the high-pressure, adrenaline-fueled environment of live productions, crews must create exceptional programming to fast-turnaround deadlines. Most importantly, the content better be vivid, sharp, and crystal clear! To achieve this, production crews must use the highest-performing technology available to ensure high-quality output. Whether you’re looking to broadcast a breaking news event as it’s happening or … Continue reading “What is a 4K Outdoor Unit and What are its Benefits?”

7 production chooses grass valley for new 4k ob

Seven Production chooses Grass Valley for new 4K OB

MIDDLE EAST: UAE-based video production service provider 7 Production has selected an end-to-end workflow using Grass Valley equipment for its latest 4K OB truck, reportedly the first of its kind in the Middle East. The new truck will be deployed at premier sporting events around the region, such as the Abu Dhabi and Bahrain F1 Grand … Continue reading “Seven Production chooses Grass Valley for new 4K OB”

7 production dubai to partner on ds awards 2021

Dubai’s Seven Production to partner on DS Awards 2021

Dubai-based company 7 Production has agreed to renew its support towards the industry’ most respected awards ceremony 7 Production has come on-board as one of the partners at this year’s DS Awards. The 17th edition of the awards is set to be held in March. The DS Awards 2021 has witnessed a revamp in categories … Continue reading “Dubai’s Seven Production to partner on DS Awards 2021”

7 production managing director pierre tabet discusses his team successes

Watch: Seven Production’s Pierre Tabet discusses his team’s successes

The company’s managing director talks about the industry as a whole, and how his team continued to innovate in the last year 7 Production managing director Pierre Tabet in an in-depth discussion with ITP’s group editor, technology group, Sarah Rizvi, where he discusses the challenges that presented themselves during the pandemic, how the company overcame these … Continue reading “Watch: Seven Production’s Pierre Tabet discusses his team’s successes”

7 production expands in mena with tsl tallyman

UAE’s Seven Productions expands in the MENA region with TSL’s TallyMan

The region’s premium broadcast innovator has purchased one of the most effective control systems that includes protocols native to all major manufacturers Transforming the region’s broadcast industry with its innovative solutions for live events, 4K and HD services, 7 Production has recently added TallyMan to its range of equipments. 7 Production recognized the need for … Continue reading “UAE’s Seven Productions expands in the MENA region with TSL’s TallyMan”

7 productions optimizes solutions for hybrid events in uae

Seven Productions optimizes solutions for hybrid events in the UAE

The Dubai-born film and broadcasting specialist recently empowered several hybrid productions in the region, with their trusted film and broadcasting equipment. After having been at the forefront of many of the biggest events happening in the MENA region, 7 productions has been constantly capturing the market, with their leading 4K and HD broadcast solutions along … Continue reading “Seven Productions optimizes solutions for hybrid events in the UAE”

7 production demanding dakar rally comes to successful end

Seven Production’s demanding Dakar Rally comes to a successful end

UAE-based production house involved in pre-and post-show production for Saudi TV The 2021 Dakar Rally concluded in Saudi Arabia earlier this week. The focus shifted on to teams behind the scenes working to ensure the races were filmed and distributed across global audiences. The Dakar Rally, which traces its roots to Senegal, is regarded as … Continue reading “Seven Production’s demanding Dakar Rally comes to a successful end”

hadi ghanem the arab power list 2021

Hadi Ghanem – The Arab Power List 2021

Hadi Ghanem Company: 7 Production Designation: CEO Industry: Broadcast and live filming Few UAE-based entrepreneurs can match Hadi Ghanem for sheer breadth of experience. After studying in Lebanon and the US, Ghanem’s first business venture in Dubai was all the way back in 1975 – when he established businesses that provide pesticide, fertilizer and landscaping … Continue reading “Hadi Ghanem – The Arab Power List 2021”

iwd2021 interview with 7 production regional director lara ghanem

IWD2021 interview with Seven Production’s Regional Director Lara Ghanem

Ghanem discusses the challenges she faced starting out in this industry and how to encourage women to make a mark in the broadcasting sector Increasing the number of women in the workplace is not just a nice-to-have, but also has a measurable impact on any organisation’s bottom line. Governments in the region support all initiatives … Continue reading “IWD2021 interview with Seven Production’s Regional Director Lara Ghanem”

7 production swings into action as live sports and events return to gcc

Seven Production swings into action as live sports and events return to GCC

7 Production is set for a busy end of the year, as the Dubai-based production company is set to work on plenty of live events and sporting tournaments. Starting with the Formula 1, the last few rounds will be held in the GCC. The Bahrain GP, where Romain Grosjean suffered a horrific crash on November … Continue reading “Seven Production swings into action as live sports and events return to GCC”

7 production and formula 1 production during the pandemic

Watch: Does Seven Production still produce the Formula 1 races weekends?

Discussing the regional production scene during the pandemic, Pierre Tabet, MD, 7 Production tells Nikhil Pereira how the company coped during the height of the pandemic. Did they lose business? Or have they managed to become stronger and leaner as a business?  

7 production roll out middle easts first 4k ob truck

Seven Production to Roll Out Middle East’s First 4K OB Truck with Grass Valley Solutions

MONTREAL, June 30, 2020 — UAE-based 7 Production, one of the Middle East’s leading video production service providers, has chosen an end-to-end Grass Valley workflow for its latest 4K UHD outside broadcast (OB) truck — the first of its kind in the region. Grass Valley’s market-leading solutions give 7 Production the flexible, future-ready capability it needs … Continue reading “Seven Production to Roll Out Middle East’s First 4K OB Truck with Grass Valley Solutions”

pierre tabet on what makes 7 Production tick

Pierre Tabet – What Makes Seven Production Tick

7 Production, an Arab homegrown business working on high octane projects in the MENA region, is now competing on an international arena. We bring you some sound bites from Managing Director Pierre Tabet.

7 production 4k ob truck

Seven Production to roll out 4K OB truck with Grass Valley solutions

Slated to go live in Q3 2020, the OB truck is fully HDR-ready and will house GV’s Kahuna 9600 production switcher with Maverik control panel, Sirius 840 router and MV-800 multi-viewer. UAE-based 7 Production, one of the Middle East’s major video production service providers, has chosen an end-to-end Grass Valley workflow for its latest 4K … Continue reading “Seven Production to roll out 4K OB truck with Grass Valley solutions”

7 production’s formula for high-intensity coverage of f1

Unearthing Seven Production’s formula for high-intensity coverage of F1

For the first time ever, a Dubai production house is trotting the globe with the FIA Formula One World Championship to bring exclusive content to dedicated fans in the Middle East. From the stables of 7 Production, BroadcastPro ME brings you all the behind-the-scenes action. In its history spanning decades, the FIA Formula One World … Continue reading “Unearthing Seven Production’s formula for high-intensity coverage of F1”

7 production coverage of the dubai canal opening ceremony

Seven Production Coverage of the Dubai Canal Opening Ceremony

Dubai-based 7 Production became a part of history in the making with its coverage of the Dubai Canal opening ceremony as it brought spectacular images from the event to TV screens worldwide. Vibhuti Arora speaks with the men behind the scenes to find how they recreated the magic of the event for TV audiences Dubai … Continue reading “Seven Production Coverage of the Dubai Canal Opening Ceremony”

7 production covers dubai beach polo cup

Seven Production and Events covers Dubai Beach Polo Cup

7 Production and Events broadcast the Julius Baer Beach Polo Cup Dubai 2013. The company’s end-to-end media coverage of the event involved HD recording of live matches and ceremonies and was handled by a crew of 20 equipped with the latest and best in broadcast/filming technology. In order to ensure smooth operation and immediate on-site … Continue reading “Seven Production and Events covers Dubai Beach Polo Cup”

al jalsat shot at 7 production new studio

Al Jalsat shot at Seven Production’s brand new studio

7 Production and Events has announced the successful completion of the filming of Al Jalsat, an Arabic TV show for a leading regional broadcaster, at its brand new broadcast TV studio in IMPZ.  In addition to renting out its studio with all of the filming equipment, 7 also managed the sound and lighting for the … Continue reading “Al Jalsat shot at Seven Production’s brand new studio”

seven production rapidly expand in the middle east

Seven Production Rapidly Expand in the Middle East

For over a decade now, Seven Production (also known as 7 Production) has been at the forefront of the production industry in Dubai, gaining a strong reputation in particular for filming & broadcasting of live events in the UAE. At the 2018 Digital Studio Awards in March the company won the ‘Best Live Action Capture’ … Continue reading “Seven Production Rapidly Expand in the Middle East”

ceo hadi ghanem interview

Interview with Hadi Ghanem, CEO of Seven Production

With an outside broadcast vehicle fleet unsurpassed in the region, custom-built studio production facilities and end-to-end host broadcasting capabilities, 7 Production is well on its way to achieving international recognition. Hadi Ghanem, CEO of 7 Production has set his company on the path to international expansion and believes having a vision for the future is … Continue reading “Interview with Hadi Ghanem, CEO of Seven Production”

7 production wins award for afc asian cup coverage

Seven Production wins Digital Studio award for AFC Asian Cup Coverage

The Best Live Action Capture of the Year award at the 15th Annual Digital Studio Awards went to 7 Production. The Best Live Action Capture award recognises excellence in live action capture, whether that’s live sports, historic events, game shows, or even skydiving. Filming live action is no mean feat; without the luxury of multiple … Continue reading “Seven Production wins Digital Studio award for AFC Asian Cup Coverage”

7 productions ceo hadi ghanem on working with f1

VIDEO: Seven Productions CEO Hadi Ghanem on working with F1

What’s it like to work with Formula One? 7 Productions CEO Hadi Ghanem discusses.  

pierre tabet md 7 production

Face-to-face: Pierre Tabet, MD, Seven Production

Seven Production has set the pace when it comes to media production and delivery in the region. The Dubai-based independent production house witnessed a strong 2019 dotted with several feathers in its growing list of achievements. By now Seven is relatively well-known for its coverage of the FIA Formula 1 championship, delivering its services to … Continue reading “Face-to-face: Pierre Tabet, MD, Seven Production”

7 production captures prize at ds awards 2020

Seven Production Captures Prize at DS Awards 2020

Seven Production was the judges’ unanimous choice to win the Best Live Action Capture Award at the Digital Studio Awards 2020. Seven was contracted by its partners MBC Group, a local broadcast powerhouse, to cover the Formula 1 World championship 2019 season. The partnership would see Seven produce all additional coverage being broadcast on MBC … Continue reading “Seven Production Captures Prize at DS Awards 2020”

7 production to roll out middle east first 4k ob truck

Seven Production to roll out Middle East’s first 4K OB truck

UAE-based 7 Production is set to roll out the region’s first OB van packed to the brim with 4K UHD technology and powered by Grass Valley workflow.